SOHM Announces New Anti Diarrheal Products Launch in Indian Market
BUENA PARK, CA–(Marketwire -08/05/11)- SOHM, Inc. (Pinksheets: SHMN.PK – News), a generic pharmaceutical manufacturer that produces and markets generic drugs covering all major treatment categories with global headquarters in North America, has introduced anti diarrheal products in the Indian market through its Indian manufacturing and marketing facility, with a view to grab the sizeable share in the Indian market under the brand name DIORAC.
Shailesh Shah, CEO of SOHM, Inc., stated that DIORAC is a combination of the safest and most effective prebiotic and probiotic ingredients in the most convenient and accurate dosage form.
As per the industry’s estimates, the current market size of anti diarrheal products in India is around Rs. 2.5 billion. Published reports say Rotavirus infections are the leading cause of the diarrhea-associated mortality in developing countries and in India. It is the leading cause of dehydration and accounts for more than 2,50,000 deaths of children annually in India, Mr. Shailesh Shah added.
November to March is the most vulnerable period of Rotavirus diarrhea in India and almost every day more than thousands of children are affected by Rotavirus diarrhea in countries like India. Mr. Shailesh Shah says entry in the new segment will provide SOHM India Private Limited, not only substantial volumes, but also give SOHM an ability to add a life saving product in its range, especially in India, where more than 40% mortality for children below 5 years is attributed to dehydration caused by diarrhea.
DIORAC is just one of the humble steps in the service gastroenterology by SOHM to be a Solution-Conscious Company in the armamentarium of Doctors.
Mr. Shailesh Shah is confident that, with the help of the powerful field force of the company and strong coverage and penetration in the northeastern part of India, the company will add sizeable revenue and profit in its Indian turn over.
About SOHM, Inc.
SOHM, Inc. is a generic pharmaceutical manufacturer that produces and markets generic drugs covering all major treatment categories. Global headquarters is located in North America with manufacturing sites in India. Generic pharmaceuticals are exported globally with a focus on distribution in emerging markets in Africa, Latin America, and Southeast Asia. www.sohm.com
Safe Harbor Statement
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